Interview with one of the Google News experts on

Google News is one of the most traffic generating news aggregation services with approximately 5 billion impressions a month and one of the best sources of organic natural traffic for thousands of online publishers. The key thing about Google News is that small, medium and large publishers all manage to garner a fair share of the traffic pie as long as they continue breaking news stories and keep posting unique and interesting content.

We have with us one of the Google News experts with us who will answer some key questions about Google News and how can small publishers make a killing in this cut throat environment. We will not be naming the expert and instead be using the name ‘John Doe’ to address him.

1. What makes Google News different from other news aggregators out there?


Google has designed Google News in such a way that it helps users seamlessly find news and analysis reports while they are making a generic search over on This effectively means that Google News offers search users a window to the world of news offered my major publishers around the world right there alongside the generic search results. The algorithms behind Google News ensure that only the latest news stories from select few publishers are indexed and presented alongside generic search results. Further, the categorisation of Google News is quite simple and easy to follow and in almost all cases the stories are perfectly indexed according to the applicable category. To be included in Google News there are a few requirements that need to be fulfilled by publishers and that’s one of the major differentiating factors with respect to other aggregators. Other news aggregation services do not have such requirements and they index articles even from sites that are not strictly in the media industry. Because Google News only indexes news reports from publishers that have been screened for quality and technical compliance, it is a much more refined source of news.

2. How many sites are currently accepted under Google News?


According to latest information from Google, there are approximately 60,000 websites that are being indexed in Google News.

3. Why is it that all those publishers who apply are not being accepted in Google News?


Google News has a set of requirements with respect to quality. Publishers who comply with those requirements are accepted. However, these requirements haven’t been mentioned specifically and this effectively leaves publishers in the dark about the things they need to keep in mind before applying for inclusion in Google News. The lack of precise guidelines have been one of the major reasons why publishers are not being accepted in Google News.

4. Is it legal to buy Google News sites from other publishers?


This is a question that I have been asked ample of times. For all those who have been through the approval process would know that Google News acceptance criteria is based on the site, and the content that is being published. The quality guidelines indicate the type of content that is required to be posted, the authors, editorial requirements, among other things. This effectively means that acceptance in Google News depends almost entirely on the site and its content. If the site is sold and the new owner continues to publish content in line with the original theme of the site and follows the requisite editorial guidelines and journalism practices, there is nothing that could cause the de-listing of the site from Google News. As far as legality of the sale of Google News site is concerned, Google News approved site is just like any other site and there are no rules or policies from Google that prohibit you from selling the site. What if the publisher doesn’t intend to continue their operations and wants to sell off the entire business along with the Google News approved site? What if a small publisher and all their assets are acquired by a bigger publisher? These are business transactions that are outside the purview of Google and this means there is no illegality involved in selling or purchasing Google News sites.

5. From where do you find so many Google News approved sites?


We are members of a number of business acquisition services and when publishing businesses with presence in Google News are sold, we acquire them and then sell them off through out site.

6. If you start selling too many Google News approved sites, won’t there be too much competition?


We do not sell Google News sites randomly. We have a screening process in place wherein we evaluate a prospect buyer’s eligibility through various criteria. Some of these criterion include: previous experience with Google News; previous journalism experience; editorial team; and content generation process among other things.

7. How much does a Google News site cost?


A typical fresh Google News site costs around $2500. Pricing depends on the domain name as well as the traffic that the site is generating. The simple the domain name, the higher the price; the higher the traffic, the higher the price; the higher the current revenue the site is generating, the higher the price. You can get in touch with us regarding pricing by emailing us at

8. How many days does it take to complete the whole process?


If everything checks out and the prospect buyer complies with our requirements and makes it through the screening process, the process can get over in just 3 days.